Wholesale Leather Jackets for Motorcycle Shops: What to Stock

Your customers already walk past the apparel wall on the way to the service counter. Stocking wholesale leather jackets for motorcycle shops is one of the simplest ways to turn that foot traffic into sales, as long as you pick styles riders actually wear off the bike and buy in a way that keeps cash out of slow sizes.

This guide covers which silhouettes to carry, how to choose colors, how to mix sizes, and when to place the order so jackets land before the cold weather does.

What wholesale leather jackets for motorcycle shops actually sell?

A dealership apparel department is not a fashion boutique, but it is not a gear store either. The jackets that move are the ones a rider can wear to the shop, to dinner and on a weekend run. That means classic moto silhouettes in genuine leather, presented as lifestyle apparel.

One point to settle early: present these as riding-style fashion jackets. If your customers need dedicated riding gear, point them to your gear section and let them check their own requirements separately. Keeping the two categories apart on the floor and on your hang tags avoids confusion at the register.

Most shops do well with a short, focused range rather than a wall of options. Four styles cover the bulk of demand.

The cafe racer

Clean front, band or snap collar, minimal hardware. The cafe racer appeals to younger riders, sport and naked-bike owners, and anyone who wants a jacket that looks sharp without a lot of zippers. It is also the easiest style to sell to a non-riding partner. If your staff want a quick refresher on how the two main silhouettes differ, our explainer on the cafe racer vs. biker jacket is a useful reference.

The asymmetrical biker

Offset front zipper, wide lapels, belt at the waist. This is the silhouette most people picture when they hear "motorcycle jacket," and it suits cruiser and touring customers. Heavier hides read as more traditional here; lighter hides feel more casual.

Moto vests

Vests are a steady seller in shops with a cruiser customer base. Riders layer them over hoodies and flannels, and many add club or event patches. A vest is also a lower ticket than a full jacket, which helps impulse purchases at the counter. Browse our leather vests for the range of cuts available.

Women's moto jackets

Women riders are often underserved in dealership apparel, and they notice. A fitted women's moto with a proper women's pattern, not a resized men's jacket, gives this customer a reason to buy from you. Quilted panels and shorter body lengths are popular details. Our women's biker jackets show the shapes buyers usually start with.

Styles a motorcycle shop can stock or put under its own label

Below are three examples from our range that line up with the core styles above. Each can be stocked as-is or produced under your shop's own label, with your neck label, embroidery or embossed logo.

If you want something specific to your dealership, you can send a photo, sketch, tech pack or sample garment. Our pattern master drafts a cardboard pattern in about 2–3 hours and grades it to your size chart. A sample is always made before production, and production starts only after your written approval.

Which colors should a motorcycle shop order?

Black is the anchor. In most dealership apparel departments, black jackets will be the bulk of what sells, and they should be the bulk of your first order.

• Black: the core color for every style.
• Brown and dark brown: strong for cafe racers and vintage-leaning customers.
• Oxblood, maroon or burgundy: a good accent color for one style, usually the biker or cafe racer, to give the wall some depth.
• Brand colors: if your dealership has a signature color, consider it for linings, stitching or a small trim detail rather than the whole jacket.

We offer 48 leather colors, each with a WB-C code, so you can reorder an exact shade later. See the leather color chart before you finalize.

How should you mix sizes in a leather jacket order?

Size mix is where most first orders go wrong. Shops often buy an even spread across every size and end up with leftover smalls and sold-out larges.

1. Look at your own sales data. Your T-shirt and hoodie sales by size are a good guide to your customer base.
2. Weight toward the middle and up. Many dealership customers sit in the medium to XL range, with steady demand above that.
3. Mix sizes by style. A cafe racer often sells in smaller sizes than a heavyweight biker. Women's sizes need their own curve.
4. Keep a size chart at the rack. Leather fits differently from textile, and a clear chart saves returns.

Our guide to building a size run for leather jackets walks through the math in more detail.

Should you carry tall and larger sizes?

Yes, at least in your best-selling style. Tall and larger riders are a loyal group because they struggle to find leather that fits. A jacket that is long enough in the body and sleeves gets bought and talked about.

We make leather sizes up to 8XL in regular and tall, with no development charge for larger sizes. For details, see our big and tall leather jackets wholesale program. If a customer needs something outside your stocked range, made to measure from their own measurements is available within two weeks.

How do you test new styles without a big commitment?

Our minimum order is 5 pieces per style, so you can test a style with a small run before committing to a full size run. A practical approach:

• Order 5 pieces of each new style in your strongest sizes.
• Put them on the floor near the service counter or a featured bike.
• Track which style, color and size moves in the first few weeks.
• Reorder the winners and add the sizes customers asked for.

Sizes can be mixed as needed on every order. Our article on low minimum wholesale leather jackets explains how small test orders work in practice.

When should a motorcycle shop order for fall and winter?

Leather jackets sell when the weather turns cool, so the goal is to have stock on the floor before that first chilly morning ride. In general practice, shops plan their fall apparel in summer.

• Early to mid summer: choose styles, colors and your size mix; request samples.
• Mid to late summer: approve samples and confirm quantities in writing.
• Early fall: receive stock and set up the display.
• Through the holidays: reorder the best sellers for gift buyers.

Leather lead time depends on design, materials, quantity and decoration, and it is confirmed in writing with your quote. US addresses ship duties paid (DDP), with freight and duties agreed up front.

What to ask before you place the order

• Is the leather genuine leather, and what hide and weight is it?
• Will a sample be made first, and is any sample fee shown in the quote?
• Can I mix sizes and colors within one order?
• Are larger and tall sizes available without extra development charges?
• Can you add my label, logo or custom lining? (Your logo and artwork must be owned or authorized by you.)
• Are quantity, price, lead time, payment, freight and duties agreed in writing before work starts?

Wholesale pricing for store stock is 50% of retail, which leaves room for your markup on the floor.

FAQ

Can a motorcycle shop sell these as riding gear?

We present these as riding-style fashion jackets. If your customers need dedicated riding gear, have them check their own riding gear requirements separately, and keep the two categories clearly labeled in your store.

Can I put my dealership's name on the jackets?

Yes. Private label options include woven neck labels, logo embroidery or embossing, hardware finishes, patches, custom linings, hang tags, garment bags and boxes.

Is there a minimum order quantity?

Yes. The minimum order is 5 pieces per style, with sizes mixed as needed, which makes it easy to test a new style before a larger reorder.

How long does production take?

It depends on design, materials, quantity and decoration. Your lead time is confirmed in writing with the quote, before any work starts.

Where is White Buraq based?

We are a US company in Duluth, Georgia, with our own family workshop crafting leather since 1998.

Ready to build your apparel wall? Start with a focused range of wholesale leather jackets for motorcycle shops: a cafe racer, a biker, a vest and a women's moto. Browse our cafe racer jackets to pick your first style, then send us your size mix for a quote.